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HBA is the definitive event for the cosmetic, fragrance and personal care industry. In 1993 HBA Global Expo was launched as the only event in North America to address the marketing, naturals and technical needs of the entire beauty industry. For 16 consecutive years, the show has created an international marketplace bringing together suppliers and buyers in the beauty industry's number one marketplace – New York City.

HBA provides your company the opportunity and platform to position your latest ingredients, packaging, private label, display, fragrance, lab and testing equipment, new products face-to-face with the most influential audience in the cosmetic, fragrance, personal care and wellness industry. Whether you are in Marketing, Packaging, Ingredients, Technology or Nautrals, HBA creates a dynamic environment where commerce is the result of bringing the community together to make vital connections.

• HBA attracted 16,207 highly-qualified participating industry professionals in 2008


• 742 exhibitors and educational partners


• 1 in 4 attendees visits NO OTHER industry event in the year!


• 4713 NEW visitors to the event in 2008


• 75% of our attendees will approve purchases of products and services sourced at HBA


• 55% of our buyers will spend more than $500,000 on products and services sourced at HBA