Unlike most skin care brands, the scientific approach is at the core of Bioque skin care philosophy with a goal to develop cosmetic products that are more than cosmetic. They are, in fact, designed to employ your own skin natural repair and rejuvenating processes to improve and maintain healthy wrinkle-free skin. While most skincare brands employ a cover-up approach, like making wrinkles less visible by covering them with cosmetic compositions, Bioque employs product active ingredients and a delivery system to your own skin cells that are designed to activate, stimulate, and maintain beneficial cellular processes within the layers beneath the outer layer of your skin.